Growing up in India, I was captivated by the allure of ready-to-wear clothes from several western brands. These labels resonated with my sense of style. What particularly piqued my interest were the striking shades of red, blue, and white that adorned their logos and designs. As the years unfolded, it became evident that the trio of colours intricately woven into their creations drew inspiration from the iconic hues of their national flags. This realisation heightened my appreciation for the subtle, yet profound symbolism embedded within these designs.

However, amidst my admiration for these western brands, a longing took root – a desire to witness the emergence of an India inspired brand that would boldly embrace the vibrant Indian colours: the regal orange, the pristine white, the verdant green, and the royal blue. These colours are steeped in a rich tapestry of history and cultural significance.

This brand infuses men's fashion with a uniquely Indian spirit, a sartorial homage to Indian culture. The brand weaves these hues into a harmonious symphony, to create garments that celebrate the essence of India's diverse heritage.